Goodyear launches Assurance DuraPlus tire in Malaysia, built to go up to 100,000km


Goodyear Malaysia has introduced its new Assurance DuraPlus, a highly-durable tire that can last for up to 100,000km. That’s equivalent to two and a half times around the world. Made to go the distance, the new DuraPlus has been reinforced further with DuPont Kevlar for added protection and durability.

Goodyear Assurance DuraPlus launch

The Assurance DuraPlus range is targeted at the small- to mid-sized passenger vehicle segment, boasting an improved version of Goodyear’s TredLife Technology. The new enhanced tread compound is complemented with a Dupont Kevlar overlay for added reinforcement. Used in military grade equipment, lightweight Kevlar maintains stiffness and strength even under high temperature conditions when the tire is in motion.

TredLife Technology is made up of three key elements. First, an advanced carbon-based tread compound with higher carbon content provides increased resistance to road wear therefore improving tread wear.

A larger tread width design from optimised cavity shapes puts more wearable rubber in contact with the road.

Goodyear Assurance DuraPlus launch

From L-R: Claire Lim, Varinderjit Singh, Andy Cooper and Peter Stacker.

Next, maximum rubber volume means maximised road contact area. The deep tread depth results in increased wearable rubber volume.

Additionally, Assurance DuraPlus features an asymmetric tread design for more precise and predictable handling.

In case you’re unaware, Goodyear Malaysia has a Worry Free Assurance Programme that give your tires protection in case of nasty road hazards. This covers punctures, cuts, bruises and impact caused during driving.

The program is valid for six months and will entitle you to a free replacement tire when damage from road hazards occur. Tread depth of the tire must be more than 6.7mm. If depth of tire is within 5.5mm to 6.6mm, Goodyear will give credit against the purchase of a new Goodyear tire of the same size and design.

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Goodyear Assurance DuraPlus launch

Pricing, available sizes and availability

For the Malaysian market, Goodyear Malaysia offers both the 14-inch and 15-inch rim diameter variants.

Full sizes and specs below:

Size Load Index Speed Rating
165/55 R14 72 H
185/60 R14 82 H
185/65 R14 86 H
185/70 R14 88 H
185/70 R14 88 H
195/60 R15 88 H
195/65 R15 91 H

Prices range from RM226 to RM325 inclusive of 6% GST. You can purchase the Assurance DuraPlus tires at Goodyear Autocare and Servitekar outlets, as well as authorised Goodyear dealers nationwide.

Learn more about Goodyear Assurance DuraPlus tires at

Goodyear Assurance DuraPlus launch

Initial thoughts

100,000km is a big deal. For those on a budget and concerned about mileage, then the Goodyear Assurance DuraPlus tire may be a viable option. Goodyear’s Worry Free Assurance Programme also offers added peace of mind for tire owners.

On the flip side, there’s no information on tire noise, and being a hard compound tire, I’m interested to know how well this tire performs in the aural department.

About Vernon Chan

Vernon Chan is a certified petrolhead, an extremely talented gas-guzzler, copywriting specialist, guilt-ridden foodie and true blue tech-head. He splits his severely saturated time between running visual comm+branding companies, writing, blogging, networking, and playing football/futsal and consuming insane amounts of coffee. Black.

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