What Men Feel When Looking At Beautiful Cars?


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The roller or the girls? Hmm….

We kid you not. A recently-conducted study concluded that 75% of men involved in the experiment showed more emotion when shown a beautiful car than when shown a beautiful woman.

The experiment, conducted by Volvo and EEG specialists Myndplay, was followed up by a survey asking participants their thoughts and feelings in relation to car design. Good car design made them feel positive, and 60% of men also said that driving a car they perceive as beautiful made them feel both confident and empowered.

When asked about the most important aspects of a car, from a design perspective, 43% of men put the car’s overall exterior shape above engine size, interior, specifications or wheel design. Women rated a car’s rear as its most attractive feature while men overwhelmingly said that a car’s front was its most attractive feature.

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About Jack Lee

Jack Lee is an unqualified petrol head (some say, to be one, you have to own an Alfa Romeo) who is disappointed with cars which are getting more and more electronics and the lack of interest in cars shown by today's youths in general. He owns an almost 20 year car from Germany, which has almost 50:50 weight distribution, 3 pedals (manual, FTW!) and believes that everyone should spin at the last corner of Sepang circuit at least once in their life. He also holds the distinction in TCG as the person with the lightest right foot, of course, when compared with his colleagues' mutated cast iron right foot.

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