3 Millionth Toyota Prius On The Road


2013 toyota prius

There are 3 millions Prii, doing the Earth a big favour.

As at end of June, Toyota Motor Corporation (TMC) has sold 3 million Toyota Prii (plural for Prius).

Spanning over 3 generations, Toyota first launched the Prius in 1997. The second generation followed in 2003 and the 3rd in 2009. TMC applied for 1,261 patents for the 3rd generation Prius. And in the fiscal year ending March 2013, TMC expects to spend a consolidated JPY 890 billion (RM 28 billion) on R&D on environmental technology. TMC will be building a 12 storey Powertrain Development and Production Engineering Building in Toyota City, Aichi Prefecture,  that will serve as a next-generation powertrain development base.

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Worldwide Prius sales top 3 million mark

Over JPY 790 billion (1) to be spent on R&D for Ever-better Cars

Toyota City, Japan, 03 Jul 2013 – Toyota Motor Corporation (TMC) announces that as of the end of June, worldwide cumulative sales of the iconic Prius petrol-electric hybrid vehicle passed the 3 million mark (2).

In 1997, TMC launched the Prius, which was the world’s first mass-production hybrid passenger car. The second generation followed in 2003, and the third generation in 2009. From the first to third generation, TMC greatly reduced the cost of the hybrid system by two-thirds and reduced CO2 emissions from 114 g/km to 89 g/km (measured using the EU Combined Driving Cycle). In addition, TMC applied for 1,261 patents relating to the third-generation Prius, achieving progress worthy of the Prius name (derived from a Latin word meaning “to go before”).

Since the development of the first generation Prius, TMC has positioned hybrid technology as a core technology required for the development of various types of environment-friendly vehicles and has placed emphasis on the development and production of core components such as motors, inverters, batteries, and electronic control units (ECUs), giving rise to substantial investment in Japan.

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TMC will continue to conduct R&D and invest in facilities in Japan for the development of hybrid and other cutting-edge technologies and achieve sustainable growth by deploying these Japan-developed technologies across the globe.

In the fiscal year ending March 2014, TMC expects to spend a consolidated JPY 890 billion (3) (JPY 790 billion (4) unconsolidated) on environmental technology development, as well as on strengthening new platform and major component development.

In the same period, TMC also plans to make consolidated capital expenditure investments of JPY 910 billion (up seven per cent year-on-year), with JPY 440 billion invested in Japan (up nine per cent year-on-year).

Investments in R&D infrastructure include a new R&D facility (651 hectares) and the Powertrain Development and Production Engineering Building (a 12-story structure with a total floor area of 100,000 m²) in Toyota City, Aichi Prefecture, that will serve as a next-generation powertrain development base, as well as the Aerodynamics Laboratory (capable of producing winds of 250 km/h) located in the Honsha Technical Center.

Future capital investments by consolidated subsidiaries include an investment by Primearth EV Energy Co., Ltd. (PEVE) for expanding battery production capacity at its Omori Plant in Kosai City, Shizuoka Prefecture.


Model / Cumulative Sales (5) / Production Status
Prius I / 123 / ended Aug, 2003
Prius II / 1,192 / ended Dec, 2011
Prius III / 1,688 / on-going

Total Prius: 3,002

Model / Cumulative Sales (5) / Production Status
Prius +/Alpha/v / 322 / on-going
Prius Plug-in / 35 / on-going
Prius c / 75 / on-going

Total Prius [nameplate]: 3,436

Notes to the editors:
(1) Unconsolidated basis
(2) Based on TMC data
(3) Up 10 per cent year-on-year
(4) Up 11 per cent year-on-year
(5) Sum of worldwide cumulative total through the end of May 2013 and June sales volume in the United States


Source: Autoblog

About Jack Lee

Jack Lee is an unqualified petrol head (some say, to be one, you have to own an Alfa Romeo) who is disappointed with cars which are getting more and more electronics and the lack of interest in cars shown by today's youths in general. He owns an almost 20 year car from Germany, which has almost 50:50 weight distribution, 3 pedals (manual, FTW!) and believes that everyone should spin at the last corner of Sepang circuit at least once in their life. He also holds the distinction in TCG as the person with the lightest right foot, of course, when compared with his colleagues' mutated cast iron right foot.

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