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Nissan Almera Making Waves With Strong Start

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What a beauty. Wait, the point here is the Almera has been doing great in Malaysia.

What a beauty. Wait, the point was that the Almera has been doing pretty great in Malaysia.

Still in its infancy, the Nissan Almera has created a large impact in the Malaysian car market. Barely three months into its introduction, there have been more than 15,000 bookings, with the numbers continuing to soar. These impressive figures can be credited to the pricing of the car, set at as low as RM66,800, while not stinging in terms of features and accessories.

The Executive Director of ETCM, Dato’ Dr. Ang Bon Beng is delighted with the continuous positive response and interest in the Almera. “Even as more choices are available in the market for car buyers, we are truly honoured that they are choosing Nissan ALMERA and this is a strong testament of their confidence in our products and services,” he said.

In such a short time frame, the Nissan Almera has created waves not only among car buyers but also within the auto industry and SME business circle. This was proven when it was recently named Best Value for Money Passenger Car 2012 at the Autoworld Car of the Year Awards 2012 (COTY). In addition, it was also awarded the Most Preferred Brand by The BrandLaureate-Master Awards 2012-2013, as voted by the SMEs fraternity.

For more information regarding the Nissan Almera, please peruse the press releases attached below.

[spoiler title="English Press Release"]

STRONG START FOR NISSAN ALMERA

Kuala Lumpur (8 February 2013): Barely three months after the successful launch of Nissan ALMERA, Edaran Tan Chong Motor (ETCM) is confident its Nissan’s best-selling global sedan is well on its way to becoming the new icon on Malaysian road. This is based on its current bookings of more than 15,000 units as of January 31, 2013.

Nissan ALMERA continues to receive remarkable response from customers since its launch last November – thanks to its amazing USPs in an affordable package. The Nissan ALMERA truly lives up to its promise of surprisingly more as one gets to enjoy  its stylish aerodynamic body, premium technology features and spaciousness that are usually found in more premium vehicles. Nissan ALMERA is priced competitively from RM66,800.00 in line with Tan Chong’s commitment to providing affordable car ownership to Malaysians.

The Executive Director of ETCM, Dato’ Dr. Ang Bon Beng is delighted with the continuous positive response and interest in Nissan ALMERA. “Even as more choices are available in the market for car buyers, we are truly honoured that they are choosing Nissan ALMERA and this is a strong testament of their confidence in our products and services,” he said.

Within such a short period, the Nissan ALMERA is already creating waves not only among car buyers but also within the auto industry and SME business circle. This was proven when the Nissan ALMERA was recently named Best Value for Money Passenger Car 2012 at the Autoworld Car of the Year Awards 2012 (COTY). In addition, the Nissan ALMERA was also awarded the Most Preferred Brand by The BrandLaureate-Master Awards 2012-2013, as voted by the SMEs fraternity.

Up to-date, brisk bookings are still coming in for the Nissan ALMERA. Tan Chong Motor Group is taking all measures such as getting the operations section to work round-the-clock just to ensure delivery of the orders as soon as possible to customers, while maintaining the excellent product and service quality standards that Nissan is renowned for.

[/spoiler] [spoiler title="Bahasa Malaysia Press Release"]

PERMULAAN KUKUH UNTUK NISSAN ALMERA

Kuala Lumpur (8 Februari 2013): Hanya selepas tiga bulan Nissan ALMERA dilancarkan dengan jayanya, Edaran Tan Chong Motor (ETCM) kini yakin bahawa sedan global Nissan paling laris itu berada di landasan terbaik untuk menjadi ikon baharu di atas jalan raya Malaysia. Ini berdasarkan kepada tempahan terkini sebanyak lebih dari 15,000 unit sehingga 31 Januari 2013.

Nissan ALMERA terus menerima maklum balas memberangsangkan daripada para pelanggan sejak ia dilancarkan November lalu. Terima kasih kepada poin jualan uniknya (USP) yang mengagumkan dan diletakkan dalam satu pakej harga berpatutan. Nissan ALMERA benar-benar mengotakan janjinya untuk menjadi lebih lagi. Ini kerana anda boleh menikmati rekaan tubuhnya yang aerodinamik, ciri-ciri teknologi premium dan ruang luas yang biasanya ada pada kenderaan lebih premium.

Nissan ALMERA ditawarkan pada harga cukup kompetitif bermula RM66,800.00 selari dengan komitmen Tan Chong untuk menawarkan pemilikan kenderaan yang lebih mampu milik kepada rakyat Malaysia.

Pengarah Eksekutif ETCM, Dato’ Dr. Ang Bon Beng nyata gembira dengan ,maklum balas positif dan minat yang berterusan terhadap Nissan ALMERA. “Walaupun pembeli kereta mempunyai banyak pilihan di pasaran, kami benar-benar berbesar hati kerana mereka memilih Nissan ALMERA. Ini merupakan petunjuk kukuh mengenai keyakinan mereka terhadap produk dan perkhidmatan kami,” katanya.

Dalam tempoh sebegitu pendek, Nissan ALMERA sudahpun mencipta gelombang. Bukan sahaja dalam kalangan pembeli kereta, malah dalam industri automotif dan kitaran perniagaan SME. Ini terbukti apabila Nissan ALMERA baru-baru ini dinamakan sebagai penerima anugerah Best Value for Money Passenger Car 2012 pada Autoworld Car of the Year Awards 2012 (COTY). Sebagai tambahan, Nissan ALMERA turut dianugerahkan Jenama Paling Diutamakan (Most Preferred Brand) oleh The BrandLaureate-Master Awards 2012-2013 selepas diundi oleh kalangan pengusaha SME.

Sehingga kini, tempahan Nissan ALMERA terus menggalakkan. Tan Chong Motor Group mengambil segala langkah misalnya memastikan bahagian operasi bekerja sepanjang masa untuk memastikan penghantaran dapat dilakukan secepat mungkin kepada para pelanggan. Pada masa yang sama mengekalkan standard kualiti produk dan perkhidmatan cemerlang Nissan.

[/spoiler] [spoiler title="Chinese Press Release"]

日产ALMERA取得强势开始

吉隆坡 (2013年2月8日):虽然日产ALMERA轿车成功推介距今仅3个月,但其订购数量至2013年1月31日为止已多达1万5,000辆,陈唱汽车经销 (ETCM)深信日产这款旗下全球最畅销的轿车,正顺利朝向成为马来西亚公路上的新楷模。

日产ALMERA打从去年11月正式面市以来,其独特卖点与配套的合理售价,一直受到顾客的好评。空气力学设计外型时尚美观,拥有通常只在更高级车款找到的各种高级装备和宽敞车厢的日产ALMERA,的确具备了出奇更多的优点和特色。但是,仅从6万6,800令吉起的售价却具高度竞争力,并符合陈唱为大马人带来售价更合理车款而作出的承诺。

陈唱汽车经销执行董事拿督洪文明博士,对日产ALMERA继续获得良好的市场反应和消费者对它深感兴趣感到欣慰,并说: “市面上虽然有许多车款供汽车买者选择,但他们仍然选择了日产ALMERA,我真的对此引以为荣。这可说是消费者对我们的产品和服务具有信心的一个明证。”

在短短的时间内,日产ALMERA不但在汽车买者之间掀起了一股风潮,也获得汽车业和中小型企业的奖赏,在Autoworld 最佳汽车2012 (COTY)评选中,荣获2012年度最物有所值轿车奖;此外,在卓越品牌大奖2012-2013 (BrandLaureate-Master Awards 2012-2013) 评选中荣获中小型企业为最喜爱品牌。

至今,日产ALMERA的订单仍纷至沓来。为此,陈唱汽车集团目前采取了一切必要措施来应付强大的需求,例如延长业务部门的工作时间,确保尽可能在最短时间内将新车移交给买者,同时确保日产产品与服务维持一贯的卓越素质。

[/spoiler]

Source: Nissan Malaysia

Kiron Subhash

The most recent member of the collective, Kiron now follows the team to cover local and international automotive events. He is now training in multimedia journalism, acquiring experience in onsite reporting, feature writing, photography, videography, and social media engagement.

Conspicuously influenced by Andrew and Jack in the rewarding life of a biker, Kiron now harbours a deep-seated love for motorcycle riding (and fuel-saving).

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