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Powerful New Proton Saga FL 1.6L

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Proton Saga 1.6 Front

PROTON INTRODUCES A MORE POWERFUL SAGA FL 1.6-LITRE AND A SOLID WHITE PERSONA

Official Press Release

SUBANG JAYA, 25 May 2011 – National car manufacturer PROTON today introduced a new variant of the Saga FL, empowering its best-selling model with an even bigger heart in the form of a 1.6-litre engine.

At RM46,549 – only RM3,700 above the selling price of the current 1.3 Saga FL Executive – the all-new variant is powered by the 1600cc Campro IAFM engine, and is available only with automatic transmission and in solid white colour. Bookings commence immediately, and the new variant can be viewed at all PROTON showrooms nationwide.

Distinguishing the 1.6-litre variant are new alloy wheels and decorative body stickers, while its interior features such as air ventilation outlets, centre panel, door inner handle and steering ring, exhibit an elegant dark chrome finishing. Other features that come standard with the car are dual front airbags with seatbelt pre-tensioner, audio control switches built into the steering wheel, an audio system with USB port and side mirrors with built-in LED indicator lights.

“The 1600cc Saga should provide car buyers, especially those from the younger generation of purchasers and car owners with an even more attractive, affordable, cost-effective and powerful alternative,” said PROTON Holdings Berhad Group Managing Director Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.

Since its introduction in January 2008, the Saga has quickly evolved into becoming one of top selling models in Malaysia, winning multiple awards and being named by Frost & Sullivan as the Best Model of the Year in 2009 and Best Passenger Car of the Year in 2010. Up until April 2011, 237,829 units of the Saga are already on the road with PROTON receiving more than 285,499 bookings to date.

With the introduction of the Saga FL (face lifted variant) in December 2010, sales of the Saga had risen to an average of 6,700 units per month. PROTON expects sales of the new 1.6-litre variant to average 300 units per month, which would contribute towards the projected sale of 83,000 units of the Saga during its 2011/2012 financial year. The company also hopes to sell a total of 173,000 units of Proton cars during its current financial year, which accounts for being 7% higher than the 162,012 vehicles sold during the last financial year. This would move PROTON’s domestic market share up to 28%.

Meanwhile, PROTON also simultaneously introduced a new signature solid white colour for the Persona. The 1600cc solid white Persona is available in both automatic and manual and is priced at RM59,049 for the High Line (automatic), RM55,549 for the Medium Line (automatic), and RM52,549 for the Medium Line (manual).

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Winner of the recent Frost & Sullivan award for Best Value for Money Car of Year 2011, the Persona averages the sale of 4,000 units per month with a total of 156,487 vehicles already on the road and more than 173,011 bookings to date. It is also one of the top selling cars in the domestic market.

“Competitiveness greatly depends on the flexibility of doing business, and in adapting quickly to take advantage of arising opportunities. The continual introduction of different variants complements the roll-out of new models and is in line with providing customers a greater variety of Proton cars to choose from,” said Dato’ Sri Haji Syed Zainal Abidin.

For further information about both models, visit your nearest PROTON showroom today.

Proton Saga FL Executive 1.6L AT

Variant Peninsular Malaysia East Malaysia Labuan Langkawi
Saga  FL  Executive1.6L AT RM 46,549 RM 49,149 RM 44,549 RM 44,449

Proton Persona (solid white)

Model Variant Peninsular Malaysia East Malaysia Labuan Langkawi
High Line AT RM 59,049 RM 61,549 RM 55,099 RM 55,449
Medium Line AT RM 55,549 RM 58,049 RM 52,549 RM 52,349
Medium Line MT RM 52,549 RM 55,049 RM 49,749 RM 49,549

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[learn_more caption=”About PROTON”]

PROTON, established in 1983, is Malaysia’s largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations in key markets from UK to the Middle East, and across South-East Asia and Australasia, especially in countries like China and Iran, PROTON produces cars to suit a range of consumer demands and preferences.

Its offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, spacious and affordable multi-purpose vehicles, as well as the world-renowned sports cars from Lotus. Most importantly, PROTON models are now developed with Lotus Engineering, offering customers superior ride and handling experience in every drive.

PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds cars with passion and soul; cars that are a delight to drive – and a pleasure to own.[/learn_more]

 

About Vernon Chan

Vernon Chan is a certified petrolhead, an extremely talented gas-guzzler, copywriting specialist, guilt-ridden foodie and true blue tech-head. He splits his severely saturated time between running visual comm+branding companies, writing, blogging, networking, and playing football/futsal and consuming insane amounts of coffee. Black.

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